Marketers and PR pros are wrestling with native advertising. How can companies and nonprofits best use sponsored content within their existing content mix to build brand and trust?
Edelman’s Chief Content Strategist and Ad Age columnist Steve Rubel will clarify the role of sponsored content in a special Vocus webinar on January 8th at 2:00 PM ET.
Join us to understand native advertising’s role within the content ecosystem that includes traditional, social and owned media. Learn how:
About the Speaker:
Steve Rubel is the Chief Content Strategist of Edelman, the world’s largest independent public relations firm. A media, technology and digital culture thought leader, Steve speaks at events around the world and has a monthly column in Advertising Age. Prior to joining Edelman in 2006, he spent 15 years doing marketing communications for corporate, nonprofit, and small and mid-sized PR firms.